I HATE THE WORD 'CLIENT'. I DO WORK FOR REAL LIFE PEOPLE. I TALK TO YOU LIKE A PERSON BECAUSE I'M A PERSON & LEAVE ALL PRETENTIOUSNESS AT THE DOOR.
I PREFER TO BUILD A PERSONAL RELATIONSHIP TO THE POINT WHERE YOU ARE COMFORTABLE SENDING ME MESSAGES AT 11pm AND WE DON'T NEED TO USE BRIEFS, PROPOSALS, SCRIPTS ETC.
JUST BE A REAL PERSON.